Pay Per Click (PPC) Advertising
Pay per click advertising is a great way to bring visitors to your website whilst working on a longer term Search Engine Optimisation plan.
Using advertising platforms such as Google Adwords or Facebook Advertising we can help set-up ads, targeting certain keywords and phrases, that will be displayed to your target audience while they are searching for similar terms on Google or whilst browsing through their Facebook or Twitter accounts.
If they click on your advert, which directs them to your website, that click will cost you a certain amount, subject to the keyword, its competition with other advertisers and popularity. The advertising campaign can be set-up to run indefinitely or for just a short period, perhaps a week or a month with a set budget per day or throughout the course of the campaign. Every time someone clicks on your ad your budget goes down and when certain levels are reached you are billed accordingly.
Pay per click is very effective at bringing in visitors to your website quickly who may not otherwise find you in the organic search engine rankings. It should be used in alignment with a longer term SEO plan to help increase your website up the Google rankings, hopefully lowering the need for Pay Per Click in the long term.
We run PPC campaigns on Google Adwords, Facebook and Twitter and can include it as part of a Search Engine Optimisation strategy to generate more leads and visits for your website, if you'd like to know more or need some help setting up a campaign get in touch and we'll be happy to discuss your requirements.