What is Search Engine Optimisation (SEO) ?

search engine optimisationSearch Engine Optimisation (SEO) is the process of increasing the ranking of a websites visibility on search engine result pages (SERPs). In other words getting your website to the top of Google! It has become an integral part of website development and a company's marketing strategy, it's no longer enough to simply put a website on the internet, you also need to ensure it can be found!

There are a number of elements that will help search engines find, index and rank your website including:

  • CONTENT
    It has to be fresh, unique, organised and easy for your target audience to read. Our website copywriters can help write new, or refresh, your existing web page content ensuring keywords or phrases help to improve your visibility.

  • NAVIGATION
    A well-structured site is not only vital for your visitors to quickly and easily find what they want, but it also provides search engines a sense of your priorities and the role a page plays in the bigger picture of a website.

  • MOBILE
    The world is mobile, a responsive, mobile friendly website is now a key ranking factor for Google. We can ensure your website works across mobile phones, tablets and desktop computers giving visitors on any device the best experience of your business.

  • COMMUNICATION
    News, a blog or special offers are just a few things that will keep your site fresh and up to date and help ensure Google and visitors to your site can see you are keeping it current and up to date. Our copywriters can help create and promote news or blog articles to keep your site interesting and up to date, bringing in visitors and leads to your website.

  • SOCIAL MEDIA
    Our social media management service looks at your presence on Twitter, Facebook, LinkedIn and Pinterest. It's the perfect way to increase followers and Likes as our content experts will profile your business and post about it along with interesting industry related facts and figures. The service includes a great social media dashboard to view statistics but also to use yourself to schedule posts about your own successes and latest news.

How can we help?

Our Search Engine Optimisation campaigns start by assessing your website, we do this by running a website audit which includes 4 reports:

  • WEBSITE PERFORMANCE REPORT
    How fast does your website load? Google uses page speed within its algorithm to ensure it gives ranking preference to websites that load quickly. They know visitors don't want to wait for a page to load, especially on mobile devices, so this is the first report we'll run to ensure we can find any issues that may be holding your site back.

  • TECHNICAL AUDIT REPORT
    Our technical report checks your website for broken links, broken images, mobile friendliness, missing meta tags and numerous other factors that can influence how search engines rank your website.

  • BACKLINK REPORT
    The backlink report tells you how many other websites link back to yours. Backlinking has had a lot of negatvie press in the last few years but Google and other search engines still rely on them to determine how authoritative you are within your industry.

    In the past it was a simple case of getting as many links back to your site as possible and that would put you to the top, but now, a backlink must be of high quality. Its definitely not a good idea to buy backlinks, instead focus on obtaining organic links by posting good quality content and sharing it on social media. Our copywriting and social media posting services can help here.

    If you have a lot of backlinks already, but aren't high on ranking, it might be they are of poor quality, if so we can work on removing bad links by running further link reports.

  • KEYWORD REPORT
    This report is perfect for ongoing SEO tasks, ensuring your website pages rank for the right keywords. During the initial audit we'll run this report for keywords you think you should rank for, if you don't have any we'll choose some based on your existing website and content.

    The report will give you a good understanding of how keywords affect how your webpages can be found and by how many potential visitors.

    After the intiial report we can then look at performing full keyword research to find the best keywords and phrases for each of the key (landing) pages of your site.

How much does SEO cost?

Our website audits, which provides you your with four reports costs a one off £99 fee.

Once we have these reports we'll then make recommendations on technical improvements to ensure performance and the technical issues are fixed. After this every website and business is different, but rather than keep you on a monthly retainer like most SEO companies we charge an hourly rate of £35, and only charge you for the number of hours we agree each month for the services we actually do. If thats one hour or 10 you always know how much you'll pay and we'll provide you updated reports to show how well your website is doing compared to the initial audit so you can see the improvement.