What is Search Engine Optimisation (SEO) ?

search engine optimisationSearch Engine Optimisation (SEO) is the process of increasing the ranking of a websites visibility on search engine result pages (SERPs). In other words getting your website to the top of Google! It has become an integral part of website development and a company's marketing strategy, it's no longer enough to simply put a website on the internet, you also need to ensure it can be found!

There are a number of elements that will help search engines find, index and rank your website including:

  • CONTENT
    It has to be fresh, unique, organised and easy for your target audience to read. Our website copywriters can help write new, or refresh, your existing web page content ensuring keywords or phrases help to improve your visibility.

  • NAVIGATION
    A well-structured site is not only vital for your visitors to quickly and easily find what they want, but it also provides search engines a sense of your priorities and the role a page plays in the bigger picture of a website.

  • MOBILE
    The world is mobile, a responsive, mobile friendly website is now a key ranking factor for Google. We can ensure your website works across mobile phones, tablets and desktop computers giving visitors on any device the best experience of your business.

  • COMMUNICATION
    News, a blog or special offers are just a few things that will keep your site fresh and up to date and help ensure Google and visitors to your site can see you are keeping it current and up to date. Our copywriters can help create and promote news or blog articles to keep your site interesting and up to date, bringing in visitors and leads to your website.

  • SOCIAL MEDIA
    Our social media management service looks at your presence on Twitter, Facebook, LinkedIn and Pinterest. It's the perfect way to increase followers and Likes as our content experts will profile your business and post about it along with interesting industry related facts and figures. The service includes a great social media dashboard to view statistics but also to use yourself to schedule posts about your own successes and latest news.

How can we help?

Our Search Engine Optimisation campaigns start by assessing your website; we do this by running a website audit which identifies any technical issues, such as broken links, missing images or poor coding that may restrict how search engines index your website pages.

We then work on fixing technical issues, improving content, link building and the ensuring the site is running at peak performance, enhancing each page aligning it to specific keywords and phrases helping to push individual pages as well as your entire website up the rankings.

How much does SEO cost?

Your initial website audit is free; we'll evaluate a few technical aspects of your site, such as how fast it performs and how well Google and other search engines can index each of the pages.

We'll then make recommendations on technical improvements to ensure performance, and fix any issues. After this, every website and business is different, the competitiveness of your industry, how large your website is and how much optimisation will be required for each of the pages of your site. We charge an hourly rate of £35 and will work to your budget if that's 5 hours or 20 hours per month.

More hours will see faster results as we can get more done each month. A smaller website with fewer pages will need less time than a larger site, but again we're happy to work with you and your budget but recommend a minimum of 3 to 5 hours per month.