They were looking to expand into Europe and wanted to upgrade their website with a fresh design. Working with their designer we were tasked to turn their great new design into a mobile-friendly Wordpress website, ensuring it could easily be copied for the US as well as Europe and potentially later on into individual country sites.
As an eCommerce site, we opted for the well known WooCommerce shopping cart platform. We find this works well for small to medium-sized stores and setting up the products, payment gateways and shipping is relatively straightforward, albeit it in this case we needed to ensure each site utilised the right shipping options to cover all countries and regions.
As the existing US site was more likely to be visited more, having a history and therefore ranking in search engines we added a GEO IP redirect feature ensuring any European visitors were automatically directed from .com to .eu. The Europe site also features an automatic currency switcher ensuring visitors in France receive pricing in Euros, while those in the UK see it in GBP.